The Spring-Summer 2010 advertising campaign

A new signature : « Mother, Daughter & Fashion ».
One mother, one daughter, separated by a coma, two different personalities but a shared pleasure: fashion.

Two universes which look like them, two styles, two portraits which both tell a fashion story around one piece of the collection, which is being assumed by themselves in their own way. Two women who play to reinvent their own fashion, which match their own taste, by showing their preferences and their differences.
The whole around a sassy and fun way where the I LOVE and the I HATE captions appear side by side and echo each other, expressed by two dynamic personalities!

Everyone has got their own personality and heir own style.